Sophie Bakalar
@sophiebakalarSophie is a VC at Collaborative Fund overseeing consumer product investments.
Anthro Energy: Unlocking Better Batteries
by Sophie Bakalar —The hope for a greener and more mobile future has long hinged on electrification.
Read moreInvesting in Noya: Affordable Direct Air Capture for a Carbon-Negative Future
by Sophie Bakalar —The climate crisis represents a monumental challenge.
Read moreExperiential Retail Needs to Die
by Sophie Bakalar —You make your way to the end of a line wrapped around two New York City blocks.
Read moreThe Sexy Investment Premium: Opportunities in Boring Assets
by Sophie Bakalar —For the past few years I’ve had a side gig I rarely talk about.
Read moreIs CPG Doomed?
by Sophie Bakalar —What was the last thing you waited in line for…
Read moreThe Case for Cold Contacting
by Sophie Bakalar —If you’re inundated with cold calls or cold emails (or cold tweets, cold inMail, cold snail mail, cold DMs, cold…
Read moreConsumer Fatigue and The Brand Cycle
by Sophie Bakalar —Brand loyalty, like everything else, is cyclical.
Read moreHow to Build a Consumer Brand
by Sophie Bakalar —Brand has become a catch-all term.
Read moreHow to Beat Amazon
by Sophie Bakalar —You can’t build a consumer brand in 2018 and ignore the 800-pound-gorilla that is Amazon.
Read moreWhat Happened in Consumer in 2017
by Sophie Bakalar —This past year was full of surprises for consumer goods companies.
Read moreYour E-commerce Brand Will Probably Fail
by Sophie Bakalar —Not every consumer startup needs to be an e-commerce brand.
Read moreFarm of the Future: Why We Invested in Square Roots
by Sophie Bakalar —Collaborative Fund recently led Square Roots’ seed round.
Read moreWhy Diets Do Not Make Good Investments
by Sophie Bakalar —Paleo, gluten free, juice cleansing, no sugar, low carb, low fat, high fat, South Beach – if there’s one thing…
Read moreThe New Era of Hyper-Transparency
by Sophie Bakalar —This article originally appeared on Fortune.com.
Read moreThe New Era of Hyper-Transparency
by Sophie Bakalar —Read more
Five common mistakes of CPG startups
by Sophie Bakalar —Even the very best idea isn’t a guaranteed success without the right implementation.
Read moreFood Trends and the Impact on CPG Companies
by Sophie Bakalar —The global food system is enormous, complex, and highly concentrated.
Read moreThe Many Challenges of CPG and Retail Startups
by Sophie Bakalar —There are a lot of reasons to be excited about CPG and retail startups right now.
Read moreHow Warby Parker, Casper, and Dollar Shave Club Are Inspiring a New Generation of Entrepreneurs
by Sophie Bakalar —By nearly any metric, it’s never been a better time to launch a consumer products company.
Read moreConsumer Startups Are a Great Investment. Here’s Why.
by Sophie Bakalar —Last month, the $1 billion acquisition of Dollar Shave Club by CPG giant Unilever prompted headlines like “Who’s Next?” and…
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