You have five seconds to get people’s attention. Books, blogs, emails, reports, it doesn’t matter – if you don’t sell them in five seconds you’ve exhausted most of their patience.
The demand for forecasts grows after a surprise. It’s quite an irony. Surprises make you feel like you’re not in control, which is when it feels best to grab the wheel with both hands, listening to those who tell you what happens next despite being blindsided by what just happened.
Amazon in 2014 was a puzzle. It was big. It was growing. It had market share and mindshare. Competitors feared it as much as customers loved it.
Climate technology has not been an obvious fit for venture capital. These businesses have rarely found a way to grow large enough, quickly enough.
If something is impossible to know you are better off not being very smart, because smart people fool themselves into thinking they know while average people are more likely to say, “I don’t know” and end up closer to reality.
Germany’s GDP fell by more than half in 1945, when the end of World War II left a pile of bombed-out buildings and starving citizens.
Video arguably conveys a message at a deeper level than any other mode of online communication.
To grasp how hard it is to predict what will happen after the world is thrown upside down – as it has been this year – you have to know the absurd story of how one of the most important agricultural developments of modern history came to be.
Working from home predates the coronavirus crisis: the proportion of the US labor force working from home rose from nearly 4% during the financial crises to roughly 5.3% before the pandemic.
There are two kinds of history to learn from.