consumer
Experiential Retail Needs to Die
by Sophie Bakalar —You make your way to the end of a line wrapped around two New York City blocks.
Read moreThe Sexy Investment Premium: Opportunities in Boring Assets
by Sophie Bakalar —For the past few years I’ve had a side gig I rarely talk about.
Read moreIs CPG Doomed?
by Sophie Bakalar —What was the last thing you waited in line for…
Read moreThe Case for Cold Contacting
by Sophie Bakalar —If you’re inundated with cold calls or cold emails (or cold tweets, cold inMail, cold snail mail, cold DMs, cold…
Read moreHow to Build a Consumer Brand
by Sophie Bakalar —Brand has become a catch-all term.
Read moreHow to Beat Amazon
by Sophie Bakalar —You can’t build a consumer brand in 2018 and ignore the 800-pound-gorilla that is Amazon.
Read moreWhat Happened in Consumer in 2017
by Sophie Bakalar —This past year was full of surprises for consumer goods companies.
Read moreWhy Diets Do Not Make Good Investments
by Sophie Bakalar —Paleo, gluten free, juice cleansing, no sugar, low carb, low fat, high fat, South Beach – if there’s one thing…
Read moreFive common mistakes of CPG startups
by Sophie Bakalar —Even the very best idea isn’t a guaranteed success without the right implementation.
Read moreHow Warby Parker, Casper, and Dollar Shave Club Are Inspiring a New Generation of Entrepreneurs
by Sophie Bakalar —By nearly any metric, it’s never been a better time to launch a consumer products company.
Read moreConsumer Startups Are a Great Investment. Here’s Why.
by Sophie Bakalar —Last month, the $1 billion acquisition of Dollar Shave Club by CPG giant Unilever prompted headlines like “Who’s Next?” and…
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